Surprised to hear from me again so soon? I was on hold with the employment office and thought, why not write a blog post? Funny what goes through your mind after listening to repeated pre-recorded messages and disturbing muzack for an hour. That’s right, an hour.
In my last post I sent links to the print-on-demand books The Theory and I created for Oregon sculptor Lee Kelly. Two of those books (One through Nine and The Observatory at Jaipur) documented exhibitions Lee had at his gallery in Portland.
The books contained:
- Photographs of each piece in the exhibition, captioned with names and dimensions
- Photographs of earlier pieces that are related in some way to the new work
- Critical discussions of the new work
- Brief introductions explaining why we thought a book was a good idea
- Biographical information about the artist
I’m going to discuss each point in turn but right now let’s talk about why a book can be an important tool for an artist and another way to direct the messaging about your work.
I’m not speaking for every commercial gallery, but here most galleries don’t produce exhibition catalogs for their artists. Public museums and collections often do, as a matter of course. But most of us wait years to be included in a major collection or even (gasp) get a career retrospective exhibition. So what happens while we wait? We mount important shows in commercial spaces, the work sells or it doesn’t, and a month later it’s as if the show never happened.
You probably document your new work and exhibitions on your web site. A web site is the most important tool you possess because it contains everything and is easy to update. But speaking as a user, I know how quickly most people click through web sites. And getting people to read anything longer than a caption online? Whew!
Old tech like a printed book can place images in context with writing and give depth and insight into the artistic process. Or allow a critical thinker the ability to write about your work at length. And because the book is available online (through whichever online publisher you choose) you can buy copies of the book at cost to give away or provide a link so that people can buy it themselves. It’s always there.
Preserving a body of work or important period in an artist’s life
I was talking to my father about the book we wrote called One Through Nine which discussed an exhibition of paintings he did in 2013. It was his first exhibition of paintings on canvas since sometime in the 1960’s. He said, “I didn’t realize until I saw the book that the paintings all related to one another. Without the book, the paintings and the ideas would be gone.”
All that said, this is not a get rich quick scheme unless you are a genius self-promoter.
A book is another way to take control of the messaging and presentation of your work.
Next time I’ll try to channel The Theory about why having a smart guy or gal write about your work is a good idea.